GOeureka | Online Ordering Platform that Utilizes Blockchain Technology to Overcome Current Problems in the Travel Industry

The hospitality industry is the second largest provider in the global travel industry and is currently dominated by online travel agents. OTA generates around 70% of hotel bookings online and this has an impact on hotel direct bookings, profit margins and loyalty programs.

GOeureka wants to change the scenario by first placing the hotel and client. Using blockchain technology, GO Hotels and its customers will benefit from the introduction of no-fee bookings, receipt of payments through cryptocurrency without commissions from concession holders and the transformation of traditional brand loyalty programs.

About GOeureka

GOeureka is a travel tech company utilising blockchain technology to build a hotel booking platform. Our mission is to decentralise the hotel booking sector and deliver greater transparency by allowing hotels to directly connect with their customers. As a technology partner to hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structures imposed by online travel agents. By reducing the financial commitments of hotels to third-party booking platforms, GO’s vision is to enable hotels to focus more resources on providing better intrinsic value and services to travellers around the globe.

Loyalty Programmes

Hotel loyalty programmes will be integrated into the GOeureka platform, where travellers may earn loyalty points from the hotels they have booked. Necessary APIs will be provided for hotels to link their loyalty database with GOeureka. This will help facilitate the interoperable loyalty points detailed in GOeureka’s official whitepaper. GOeureka will send and retrieve data from the hotel’s database to provide real-time updates for users to track their points and for hotels to track points that users have redeemed with GOeureka. Research shows that 70% of customers do not sign up for a loyalty programme due to inconvenience and time costs associated with registering for a programme . With GOeureka, 1 registration for a loyalty programme is processed and verified in the backend. Customers will only be required to fill up an online registration form or, if they are already registered loyalty members, they only need to provide their pre-registered details (e.g. member ID) and the platform will link and display their loyalty details.

Why Ethereum blockchain?

The blockchain provides GOeureka with the required token economics needed to eliminate high commission fees and the ability to facilitate interoperable loyalty points. GOeureka’s platform also benefits from the distributed ledger technology that guarantees security and transparency across its platform.

GOeureka chose the Ethereum blockchain due to its flexible and extensible nature. The use of Ethereum smart contracts allows for the creation of “autonomous agents” that may be implemented throughout GOeureka’s platform to automate many processes and remove various third-parties that usually result in a slower process and multiple transaction fees that lead to high costs.

While moving towards a fully decentralized platform, GOeureka will look into the adoption of key blockchain technologies such as zero knowledge proofs, off-chain computation solutions and recently introduced Ethereum technology like the Plasma and Raiden network.

The main feature of GOeureka

The GOeureka platform is adapted to various devices and is easy to use. Project-made intelligence quickly finds hotels that meet client needs according to the parameters given. A user can specify any selection criteria, including prices for accommodation, choice of food and kitchen options, views from windows, etc. GOeur they are trying to make holiday travelers as comfortable as possible.

GOeureka's vision

GO has a plan to create an online ecosystem where businesses grow by offering the best services to tourists. As a technology partner for the hotel industry, GO will offer applications and web experiences that are simple and direct to users without high commissions on most sites. By freeing up resources for hotels, GO will enable them to offer better value and customer service with their resources.

PROBLEMS WE SOLVE

LACK OF TRANSPARENCY LEADING TO HIGHER PRICES

Inequitable commissions to OTAs ultimately decrease hotels' margins and increase consumer prices

NEGLECTED HOTEL LOYALTY PROGRAMS

Consumers miss out accruing points and subsequently free hotel rewards

SEARCH BIAS

The manufactured bias through modified and reordered search results on OTA's ultimately costs consumers choice and value

Token Details